Lourdes Reigosa

Lourdes is the Social Media Manager for Baptist Health, the largest healthcare organization in South Florida. In her role, she oversees social media content, strategy, and execution across all of the healthcare organization’s platforms, including the launch and continued strategy of the system’s TikTok page. She is passionate about content creation, storytelling, and staying on the top trends to position the system that is already recognized as a pillar in the community as the go-to health and wellness resource for the communities they serve. Before pivoting into the social media space, Lourdes worked more than ten years in broadcast journalism and has worked in a variety of multimedia platforms throughout her career.