Leah Johns

Leah Johns is the founder and leader of Bain’s Global Consumer Lab, Bain's centre of consumer insight and foresight. We understand not only what people are doing – but why they are doing it.

Johns leads teams to uncover actionable consumer insight and advises clients on global consumer and shopper trends, disruption, sustainability, and new business models – and their impact on consumer-facing sectors (particularly Consumer Products and Retail). She is passionate about trends, foresight and innovation. She also leads the Consumer community for Future Sensing, Bain’s interdisciplinary capability that helps interpret the signals within a host of emerging trends.

She has co-authored multiple Bain studies on consumer trends and ESG and appears in media publications and is a frequent conference speaker (eg Bloomberg, SXSW, Consumer Goods Forum Summit, Harvard Business Review). Johns has founded and led three start-ups and worked as a communication and change management consultant. Her career has holistically spanned Europe, the US and the Middle East.

Johns holds an MBA from Columbia Business School and a degree in psychology and communication from the University of Pennsylvania.