Kate LaVail
Managing Director of Research and Analytics - Ketchum
Kate LaVail, PhD is a leader in Research and Analytics with over 20 years of experience. Specializing in reputational strategy, she and her team support clients across industries, including CPG, retail, energy, health, food, tech and more, applying gold-standard, cutting-edge technology and methodologies to build the most effective and impactful strategies and tactics possible. Kate previously led performance and intelligence teams for McDonald's Corp., the CDC, Hill+Knowlton Strategies and others. She is a proud alumna of SUNY at Buffalo, the University of Iowa and Goucher College.