Jill Scherer

Jill Scherer

Senior Director, Digital Channels - Hotwire Global

Jill Scherer is the Senior Director, Digital Channels at Hotwire Global, leading teams to optimize investments, brand, and performance for top companies like eBay, FedEx, and Sherwin-Williams. With 15 years of experience in digital marketing across non-profit, direct-to-consumer, and B2B sectors, she specializes in high-impact marketing, brand launches, and executive thought leadership. Jill is an expert in social media strategy, leveraging paid and organic channels to drive engagement, amplify brand presence, and achieve business objectives. She is known for her results-oriented leadership, creative problem-solving, and innovative approach to digital and social marketing.