Halley Knigge

REI is a member of Ragan’s Communications Leadership Council. Halley Knigge serves as director of communications for REI Co-op, leading the teams responsible for showcasing the co-op’s impact work, highlighting its passionate employees and helping current and future members see themselves as part of the co-op–and outdoor–community. Prior to REI, she spent four years as a spokesperson for Alaska Airlines, where she also designed and launched the airline’s first company blog. At Alaska, she helped explain an airline merger, helped inspire adventures near and far, and sometimes ghost-wrote tweets for a certain Seattle quarterback. She’s also dabbled in healthcare, nonprofits, education and daily newspapers. She grew up on Mr. Rogers, so her no. 1 core value is to always be a helper.