Gini Dietrich

Gini Dietrich is the creator of the PESO model and the CEO and founder of Arment Dietrich, a Chicago-based integrated marketing communications firm. She’s also author and co-host of “Spin Sucks,” co-author of “Marketing in the Round” and co-host of Inside PR and of the Agency Leadership podcasts. Prior to her current roles, she worked on the agency side with organizations like Fleishman-Hillard. @ginidietrich