Genna Cozzolino

Genna has spent more than a decade working as a digital storyteller, social media and content creation expert, and self-proclaimed copyediting enthusiast. For the past seven years, she’s led Northwell Health’s brand social media strategy, overseeing success across both organic and paid campaigns. In addition, Genna also leads social strategy for The Well by Northwell, which has seen record-breaking performance in the paid space and the launch of a TikTok account in 2023 that saw viral success early on. Outside of Northwell, Genna is an active Board Member of SocialMedia.org Health, a community of social media strategists from hospitals and health systems across the nation.