Frank X. Shaw

At Microsoft, Frank X. Shaw is responsible for defining and managing communications strategies worldwide, company-wide storytelling, product PR, media and analyst relations, executive communications, employee communications, global agency management and military affairs. With more than 25 years of experience in communications, Shaw has led diverse teams representing government, entertainment, food and retail. Prior to joining Microsoft in 2009, he was president of the Microsoft account worldwide at Waggener Edstrom Worldwide where he held key responsibilities for all global PR, communications and influence efforts. Shaw proudly served in the US Marine Corps and is a graduate of the Department of Defense Information School, also holding a Bachelor of Science degree in Journalism from the University of Oregon. He is a current board member of the Seattle YMCA and The LAGRANT Foundation. He remains fascinated by the role of communications and the future of journalism in our fast-moving technology-driven world, and you can find Shaw on Threads and other social channels (@fxshaw) and LinkedIn (in/fxshaw) discussing:

• How artificial intelligence is shaping marketing and communications
• Where communications as a discipline is headed and the trends he’s seeing
• What influencers, platforms and formats are shaping our perceptions today—and tomorrow
• What we have learned from our work at Microsoft – good and could-have-done-better – to help the industry be smarter

When not sharing tech and communications insights and learnings on social media, Shaw loves to run, snowboard, bake bread and spend quality time with his family. He is an avid reader of speculative fiction and firmly believes there is a Bob Dylan quote for every occasion.