Celine Chai

Celine Chai is the Co-Founder/CEO of NinetyEight, a Gen Z marketing consultancy based out of Los Angeles. Originally from Malaysia, she considers herself a third culture kid and has lived in China, Indonesia, Malaysia and Los Angeles. In 2020, Chai graduated from Loyola Marymount University with a dual degree in Marketing & Dance. Though capable of wearing many hats, Chai specializes in account & project management, brand planning & research, and influencer marketing. On the client side, Chai spearheads the agency’s largest accounts including PepsiCo, Bumble and Meta. Her contributions towards NinetyEight has been recognized by numerous publications including BBC, Fast Company, AdAge and Fortune Magazine where she was listed as one of the “8 Up and Coming Gen Z Founders to Watch”. She also became ThinkLA’s first Gen Z board member and continues to advocate for Gen Zs in the workplace. In her spare time you might find her throwing pottery, teaching baby ballet, vibing by the ocean or trying every coffee shop in town. Combining her passion for marketing and dance, Chai hopes to inspire storytelling amongst Gen-Z.