Catherine Richards

Catherine Richards is the founder of Richards Creative and the editor of "Making GenAI Work for Work" and The Strategist Blog, where she shares insightful guidance and innovative strategies, empowering marketers to stay ahead in the rapidly evolving digital landscape. A former Marketing AI Council Member at VMware, she's an advocate for ethical AI in marketing and specializes in leveraging generative AI to revolutionize content creation and aids marketers in integrating AI into the future of work. With a history of developing successful strategies for major tech companies, Adobe, VMware and Dell Technologies, she excels at translating complex realities into clear, compelling narratives that align with business goals. In cybersecurity, Catherine is known for bridging the gap between technical jargon and actionable insights and promoting diverse voices. She holds certifications from Jasper and the Marketing AI Institute's Piloting AI for Marketers program.