Carolina Mata

Carolina is a seasoned internal communications strategist and executive counselor with a passion for creating trust-centric employee experiences. She specializes in reimagining company culture, designing personalized content and channel strategies, and fostering two-way relationships between C-suite leaders and employees. With a keen focus on data-driven insights, she continuously adapts communication tactics to meet employees where they are. Carolina is an International Coaching Federation (ICF) Associate Certified Coach (ACC) and Board Certified Coach (BCC) whose expertise in coaching managers to uncover their authentic leadership styles ensures that trust is embedded at every stage of the employee journey. With experience leading employee communications teams and large-scale transformation initiatives at organizations like IBM, Xerox, Whirlpool, Pitney Bowes, Activision Blizzard, and XPO, Carolina understands that employees are the true carriers of a company’s brand promise. Her background in innovation consulting, demand generation marketing, and public relations allows her to craft communication strategies that drive engagement, build alignment, and ultimately enhance business outcomes.