Brian Snyder

Brian Snyder is a seasoned digital leader with 20 years of experience transforming some of the world’s biggest brands both at a top agency and in-house at a global industry leader. His diverse expertise spans consumer marketing, B2B demand generation, corporate reputation, product and process innovation, customer experience, employee engagement, diversity and inclusion, crisis management, web development and social media. As global president of digital, Brian oversees innovation and integration for Axicom, the Burson (WPP) agency for tech brands and brands with a tech story, working with a talented global community of Creators, Analysts, Researchers and Strategists. In partnership with account teams around the world, Brian delivers earned-first, measurable business results for clients using every tool in the modern marketing toolset, from content marketing and social engagement to paid media, influencer activation, executive thought leadership and employee advocacy. As CAIO for Axicom, Brian has democratized AI tool development and deployment across the agency and championed the AI future of corporate and brand reputation management with thought leadership across industry publications, podcasts, events, and social media.

Prior to Axicom, Brian served as executive vice president of digital at Golin, an Interpublic Group PR agency. Over ten years with Golin, Brian built and led digital teams in offices across the North America region. He architected enterprise- and brand-level digital, mobile, and social strategies and campaigns for Nintendo, Walmart, Samsung, LinkedIn, McDonald’s, Unilever, PepsiCo, Logitech and Hard Rock. His team’s work has been recognized at the Cannes Lions, PR Week Awards, PRovoke Media Sabre Awards, Shorty Awards.