Brian Piper

Brian Piper

Director of Content Strategy and Assessment - University of Rochester

Brian Piper is an author, international keynote speaker, and consultant. Piper has been optimizing digital content since 1996. He has created online training programs for hundreds of companies including Xerox, L3Harris, IBM, and Volvo, and has spoken at hundreds of conferences and events.

Piper has spent the last eight years focusing on data analytics, digital marketing, and content strategy. Since 2021, he has been diving into AI, web3, community building, and the metaverse.

He wrote Epic Content Marketing for Higher Education and co-authored the second edition of Epic Content Marketing with Joe Pulizzi. He is a contributing author and co-editor of The Most Amazing Marketing Book Ever with Mark Schaefer and a co-author of The Content Entrepreneur with Joe Pulizzi. Brian was named one of the top 10 higher education marketers to follow in 2023.

Brian is the host of the AI for U podcast which focuses on practical AI implementation and use cases for higher education institutions.

When he’s not creating data visualizations, he teaches wingsuit skydiving and spends time with his wife and six children.