Arantxa Gulias Valverde

In 1996, Arantxa's mother signed up for dial-up internet. This, together with her childhood passion for watching TV commercials, paved the way for her future profession. She studied advertising and public relations at Pompeu Fabra University, later specializing in marketing and sales at ESADE Business School. Arantxa has now been working in marketing and communication for 15 years and has extensive experience in digital, content and social media across sectors such as tourism, fashion, consumer goods, pharma, finance, infrastructure and mobility. For the last three years, she has led the Head of Digital Communications at Ferrovial, sharing the stories behind this company: the highways that innovatively connect different U.S. states, Heathrow-London Airport, or the construction of kilometers of subways in Spain, Chile or Portugal. Her goal: To develop content formats that connect with users.