Alfredo Richard

Alfredo Richard is executive vice president of communications for NBCUniversal Telemundo Enterprises. A member of the senior management team, he has overall responsibility for all internal and external comms for Telemundo Enterprises, NBCUniversal’s portfolio of Spanish-language properties. With extensive expertise in growth media markets, Richard has been instrumental in the multi-platform company’s growing visibility among advertisers, Hispanic opinion leaders and viewers, as well as talent and the industry in general. He is part of the executive team that led the company to the creation of its original content model, which positioned Telemundo Network as the #1 Spanish-language network in weekday prime for three consecutive years. He also oversees communications efforts for the network’s sports content, including all FIFA World Cup™ initiatives, as well as for its award-winning network news division. In addition, Richard oversees communications for the company’s thought leadership efforts, as well as its comprehensive community initiatives under its award-winning corporate social responsibility platform “El Poder en Ti” (The Power in You).