
Alejandro Fuenmayor
Chief Media Officer - Tombras
As one of the leading marketing scientists in the advertising industry, Alejandro Fuenmayor brings analytical rigor, data-driven decision-making, and scientific experimentation to the practices of marketing and advertising. In his role as the Chief Media Officer for Tombras, one of the leading independent agencies in the world, he has elevated quantitative analysis, data modeling, customer segmentation, and marketing optimization beyond abstract theory. Grounded in empirical research methods, he has pioneered a practice that understands consumer behavior and market dynamics, proving the effectiveness of marketing activities. This is connecting data + creativity for business results. A proud Latino, Alejandro is invested in helping his community in the United States while also seeking opportunities that can benefit and empower communities across LATAM (Latin America) and the whole Hispanic world. One of the preeminent pioneers in digital marketing, Alejandro is working with major tech companies to quite literally help shape the next generation of machine-learning products and solutions.