Adu Adu

Adu Adu is a seasoned social media executive, podcast host, and educator with over 15 years of experience spanning marketing, advertising, PR, and creative direction. Named a 2023 Advertising Age 40 Under 40 honoree and featured in Adweek's “100 People Who Make Advertising Great,” Adu is a two-time ADCOLOR nominee and former contestant on NBC’s The Weakest Link (Season 2). A three-time published author, an educator with over 10 years of experience, and host of the popular podcast with 75K monthly listeners, "A Dose of Black Joy & Caffeine," Adu has consistently demonstrated a commitment to elevating voices and fostering innovation in the industry.

Currently serving as Social Media Group Manager at Grammarly, Adu is focused on driving brand success through strategic AI storytelling and data-driven campaigns. He previously served as Head of Social Media, Creators, and Culture at Logitech, where he crafted and executed global social media strategies, led cross-functional teams, and influenced significant budget and resource decisions. Before that, as a Global Social Media Creative Strategist at Google, Adu developed high-impact campaigns and partnered with brands such as Disney, Netflix, and HBO to create content efforts that spanned the globe. His career also includes pioneering social media at THX Ltd. (founded by George Lucas), where he was the first social media lead to launch social media content campaigns for major films like Solo: A Star Wars Story, A Star Is Born, and Jurassic World.

Adu has collaborated with top-tier clients, including the NBA, CNN, PepsiCo, AT&T, Paramount+, and General Motors. He is known for his ability to adapt seamlessly to any brand or industry. Whether it’s global corporations or cultural icons, Adu’s ability to fuse creativity with strategy makes him a transformative force in social media and content marketing.