3 things future-ready comms teams have
The future is now, and communicators need to know how to navigate it.
Between technological advancements like generative AI altering how people do their jobs and new business imperatives popping up left and right, it might feel that assembling a future-proofed comms team is an uphill battle.
But it doesn’t need to be.
At Ragan’s Future of Communications conference, Linda Thomas Brooks, CEO of the Public Relations Society of America (PRSA) hosted a panel on how leaders and communicators can construct teams that are ready to for the times ahead. The panel also included Catenya McHenry, chief marketing and communications officer at St. Stephen’s Episcopal School, Emily Teitelbaum, chief communications officer at Libra Group and Kate LaFranchi, HR consultant at Ampleo.
Qualified employees might look different going forward
LaFranchi told the audience that the future of communications offers a unique opportunity to reconsider what makes for a powerhouse comms team.
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