PR pros gain 3rd conduit for access to journalists

Reporter Connection joins HARO and Profnet while offering variations on the connection theme

Have you been quoted in The New York Times lately? How about The Wall Street Journal?

Despite the current emphasis on social media, don’t forget that print and television are still relevant—and inexpensive—ways to get your message to the masses.

But how do you pitch career (read: not very enthusiastic) journalists who are severely overworked and already inundated with press releases?

The newly launched Reporter Connection joins Help a Reporter Out (HARO) and Profnet as services established to link you—the authority—with journalists looking for sources. Pitch well, and you may end up on CNN.

Which service should you use? Maybe one works best for you; maybe all three do.

HARO is the largest with more than 100,000 sources, 29,000 journalists, and 210 queries; Profnet is the oldest, going on 18 years.