What PR pros should know about cybersecurity
The challenges that organizations face from data breaches and cybercrime fall squarely in the laps of communicators. Here’s what a savvy PR should be advocating for.
The challenges that organizations face from data breaches and cybercrime fall squarely in the laps of communicators. Here’s what a savvy PR should be advocating for.
The two factions can ignore each other’s efforts and fume over ownership disputes—or become a complementary tandem. Here’s how to reduce aggravation and increase collaboration.
Internal messaging should inform employees and outline steps to keep them healthy. Externally, companies can help quash misinformation and actively support health organizations’ efforts.
The job market is tight, but that doesn’t mean you should lower your hiring standards. Here are some tips on how to find the talent you need for your agency or team.
The McKinsey Global Survey finds an uptick in the deployment of data in business decisions, but often that’s an isolated event, rather than a consistent protocol. Comms can play a major role.
Employees (and customers) can smell phony corporate baloney a mile away. Prioritize compelling, emotional imagery, and give user-generated content a try.
When the heat is on, you can easily get burned—so avoid these common pitfalls.
Consider these lessons drawn from a campaign to empower brand ambassadors while consolidating communication efforts.
A new poll from the platform Blind shows that employees are fudging their answers in pulse surveys. Fix that by understanding culture, asking real questions and acting on results.
Take inspiration from these employee-empowering examples of scintillating corporate storytelling.
Everyone might think they could do your job, but could they do it well? Here’s how to establish your authority among skeptical colleagues who know less than they think.
Watercooler talk isn’t always about the big game, the Oscars or the next holiday weekend. Too often, gossip is the hot topic. Here’s how to keep destructive speculation to a minimum.
Pour a warm cup of cheer, and let’s unwrap some yuletide gifts of workplace advice plucked from five beloved holiday classics.
Craft short sentences, delete fluff, and get straight to your key point.
It’s important to ‘build the brand,’ but time, money and resources are better spent on establishing trust and bolstering credibility.