4 ways OKCupid handles media relations during COVID-19
Finding stories in your data can lead to big earned media wins.
Finding stories in your data can lead to big earned media wins.
The immediate need to play defense, provide robust media relations and careful holding statements can differ from the strategic approach required for long-term management.
Needed more than ever, even a simple CEO message can get complicated in a pandemic.
Here’s how to makes sure your messages are guided by compassion instead of fear, and a map for getting through this crisis no matter what industry you serve.
It’s all about capturing moments that matter. Read on for the airline’s tips to make your storytelling soar—even during turbulent times.
Be prepared to evolve your culture, consistently collect feedback, and remember that how you act now will profoundly influence employees’ perception of your company.
As we’ve seen disasters come in all shapes and sizes, and dealing with a pandemic is quite unlike walking back a CEO’s PR gaffe. Still, these fundamentals can help you keep your business afloat.
With the shifting media landscape during this crisis, it’s important for your entire team to have clear guidelines on how to share messages online. Here’s how to build your framework.
The restaurant chain had to tailor its messages as stores closed up during the pandemic. Consider its adaptive tactics for engaging franchisees, employees, customers and more.
Communicators are facing slashed budgets due to an economy sickened by the coronavirus epidemic, but there are still plenty of cost-effective ways to gain digital traction. Try these six tips to improve your Google rank.
Here’s a roundup of the week’s crisis communication news for communicators.
The agency head urges all communicators to have one eye on the future as you manage the day-to-day crisis if you want staying power long past the current pandemic.
Overhaul planned content to avoid tone-deaf gaffes, invest in digital events, and rejigger your media relations strategy to dovetail with our current state of affairs.
In striving to elevate the workplace through diversity and inclusion, we might try only to quash language that has no business being in business. The effort requires more care and cognizance.
You can save your company’s reputation by helping execs craft compassionate messaging—and by advocating for affected colleagues.