Ranked dead last in customer satisfaction by Consumer Reports, CEO Ben Baldanza went on the offensive in a series of focused, on-point media interviews.
Banks are dishing up free pie on the day devoted to a mathematical calculation. MIT touted its newest admissions. But hold on, cowpoke. Cow pies? No thanks.
Your manager—or even your chief executive-has to know when a project has gone awry or a campaign has hit a roadblock. Try these approaches for clear, professional communication.
You don’t have to be an extrovert to succeed in PR. In fact, being an introvert may actually be an advantage. Here’s why.
Simply rattling off your job title and a few credentials won’t get you that longed-for networking connection. Follow this guidance.
Seeking to spice up weekly exercise classes, a PR rep turned to the popular boy wizard. The spell cast has many important lessons for PR and marketing pros.
Affect, a PR firm, wanted to show what it had accomplished for a client. It proved it generated $1.1 million in revenue. Here’s how.
The punctuation mark is meant to add emphasis, but unless used sparingly, can serve as an annoyance. Here are instances of improper use.
Sometimes it’s the equipment; sometimes it’s ‘operator error’ (meaning you). Either way, you have to pull up your socks and keep your audience on your side. Here are some guidelines.
Though Marissa Mayer is forgoing her 2016 bonus and 2017 bonus and equity grants, many are criticizing the company’s decision to fault its general counsel for the security breach.
The broad view is good, but the times call for PR pros who can get down into the details. Here’s what to focus on to boost your skills.
What planning a wedding taught this journalist about the importance of a communicator’s role.
Newsjacking California floods. Writing an open letter to rapper Jay Z. Communicators at the Colorado water utility are cranking up efforts to tell the stories they want people to know about.
One of the series’ most popular offerings of 2016 focused on breaking bad habits. Regardless of your topic or area of expertise, its structure offers key lessons for your next presentation.
Executives increasingly use online sites, but how can they (you) do it without having every post sound like a committee wrote it? A panel from a recent Ragan Facebook summit weighs in.
