PR pros now know what not to do for an apology, but there are a few other takeaways that communicators can apply to future crises. Consider these insights.
A lack of timeliness, focusing on its own staff instead of consumers and using corporate-speak made the mea culpa come across as uncaring, says one PR pro.
Managing employees is an ability quite distinct from other public relations tasks. Once promoted, you must recalibrate aspects of your approach to staffers.
Show your human side. Admit your mistakes. The insurance broker offers tips that will help build trust among employees.
With an ad that sought to spark discussion in an era of heated protests, yet another high-profile company stomps its way into a political minefield.
Consider adding these books to your summer reading list.
A little white lie to yourself can help you cease your lollygagging and get to work—and even enjoy the process.
Speaking coaches tell you to practice, practice, practice. Here’s why to take their advice to heart.
Your organization’s leaders, whether touting a new product or defusing an online firestorm, can sink or salvage your brand and reputation. Here’s guidance to help you light the path.
As quickly as print journalists would jump on a misstep or controversy, today’s online news hawks (including the citizenry at large) make it essential to reply quickly and potently.
Evaluating results from videos goes far beyond just counting the number of views. Try these in-depth approaches.
Are you pro-police? OK around guns? Able to handle bad ideas and workplace bullies? If not, one Connecticut marketing agency would prefer you didn’t apply.
Most employee handbooks are dry, sleep-inducing and unreadable. Here’s how to create one that isn’t terrible.
A TV interview can be disastrous if your spokesperson isn’t prepared. This PR pro walks you through the steps to take to avoid catastrophe.
Employees want news about your organization. Your job is to deliver it in a form they can easily digest. These practical tips will help.
