Grabbing a coveted byline in Forbes, Huffington Post, Entrepreneur and more can be gold to PR pros, but it takes persistent effort and patience. Follow these secrets for getting in.
There’s no exact equation to make a tweet go viral, but brand managers can divine insights from a teen’s request—and Wendy’s answer.
A Cision survey of media professionals shows how they view the shifting world. Heed their insights, and adapt your pitches and other tactics accordingly.
Want to find impressive game explosions? Curious about what IT skills offer opportunities for Jordanian women? Organizations’ news sites offer journalism-style reporting.
As if canceled flights and an alleged work slowdown weren’t bad enough, the airline watches an airport fisticuffs go viral on social media.
Your principal says, ‘Quick, add some jokes to this speech.’ What do you do? How do you best use humor? Learn from a master.
Mastering the art of apologizing—genuinely and promptly—can do wonders for your reputation, branding and bottom line.
Have you ever worried that an audience member would pose a question for which you don’t know the answer? If so, have these responses ready.
Those out on the circuit for an extended period or those who take the podium for occasional one-off events would do well to heed these fundamental mindsets and behaviors.
These tactics and content ideas can help you reach your audience and boost engagement—without costing you a lot of cash.
Brand managers can take inspiration from the pontiff’s address, which warned listeners not to forget those around them and to use their power wisely.
You’re wondering: Should I put what kind of coffee I drink on my résumé? No. Just mention it in your cover letter.
The press secretary used Hitler and the Holocaust to draw a comparison to Syrian president Bashar al-Assad’s use of chemical weapons. Here’s what you can learn from the PR disaster.
Disengaged? Unproductive? Underpaid? Not delighted by the beanbag chairs in the breakroom? You’re not alone. Try these approaches to improving your morale—and your performance.
The airline has delivered a master class in mishandling a PR firestorm over a passenger it had ‘re-accommodated’ on a recent flight. What can communicators learn from this debacle?
