As you wrap up the past 12 months for shareholders and employees, keep in mind these 10 tips for rendering the good news with a steady eye on the future.
Just as certain behaviors can make a dinner or potentially romantic encounter sour, these pitching missteps can put you in a reporter’s doghouse.
The social platform’s online community is a diverse hive of subgroups that can be perfect for targeting a segmented audience—but requires its own unique strategy.
Responses to a PR flare-up vary. Some strike the proper balance of contrition and planned action. Others fall into familiar—and terrible—categories. Here are five awful approaches.
Many believe that intentionally presenting different demeanors based on the occasion is inauthentic, but it’s often the most respectful thing you can do for your audience.
With smartphones and apps, you can be a one-person camera crew and on-air talent. There are savvy steps you should follow, though, so you make the most of the event.
The clinic’s Health Essentials blog drew 43 million visits last year and is on pace to beat that in 2017. How? Build relationships and use your data, for starters.
The beer brand’s legal team recently sent a cease-and-desist notice to a brewery that infringed on one of its popular catchphrases, but earned positive PR for the way it handled the situation.
If specific goals, accountability and transparency are lacking within your organization or department, even your superstars might be spinning their wheels. Try these approaches.
The outdoor retailers have a history of environmental activism. After the Trump administration announced a historic rollback of protections, both responded.
The $69 billion marriage of the two mega-corporations would alter the U.S. health care landscape. Here are some key facts for communicators to clear up the confusion.
An outpouring of appreciation followed the death of the Alabama actor and singer. This writer knows why. If you can win over a bunch of cynical junior high kids, you can win any audience.
No one has ever complained about a speaker finishing ahead of schedule. Here’s how to keep your presentation tight, punchy and effective.
NBC axed the ‘Today’ co-host soon after a staffer alleged sexual misconduct. Still, questions linger about how much the network already knew, given other news outlets’ reporting.
With the barrier of entry at an all-time low, it can feel easy to publish at a relentless pace. Here are some essential steps to take before posting a word.
