5 tips for protecting your organization in 2018
It’s a new year and a clean slate. Are you prepared for whatever crisis is lurking around the corner?
It’s a new year and a clean slate. Are you prepared for whatever crisis is lurking around the corner?
After a popular vlogger published a video that showed a dead body, many lashed out against the influencer and the platform. Here’s YouTube’s response—more than a week later.
Let your audience’s needs and preferences be your topic guide. As for content, keep it short, punchy, meaty and relevant.
Headlines aren’t a blog post’s finishing touch, but rather the determining factor in whether people will engage with your content. Don’t botch your greatest opportunity to get clicks.
Communicators sometimes must produce stories on dull but necessary topics. Here’s how to transform them into compelling narratives.
The company faced backlash for recent controversial messaging, and took the advice of its crisis communications team to ignore a customer’s complaint—in emails the customer received.
It’s a new year and a clean slate. Are you prepared for whatever crisis is lurking around the corner?
You’d have to be meshuga not to expand your vocabulary with a schtickle of this wonderful, colorful language.
When Hurricane Harvey slammed Houston, spurring flooding of biblical proportions, the televangelist waited days to offer his megachurch as a shelter. Twitterati ripped him apart.
It’s the time of the year to give thanks to those that supported your organization, but sending greetings can be another opportunity to boost your brand.
For every Uber, Equifax and United Airlines dumpster fire, there was a ray of PR sunshine from the likes of Chobani, Tiki Brand and Dippin’ Dots.
Think you have what it takes to be the spokesperson for a brand or public figure? You should strap in for a bumpy ride.
For two decades, New York Times reporters have been sharing a memo satirizing editors. Editors, in turn, say there’s a reason they conduct major surgery on bloated copy.
Many criticized the organization for advising against terms such as ‘diversity,’ ‘transgender’ and ‘evidence-based’ in budget documents, but its director called reports a ‘mischaracterization.’
Are you a risk taker like Han Solo—or a storyteller, like Yoda? Here’s a rundown of several kinds of communicators inspired by intergalactic favorites.