From promotional hyperbole to retouched or ‘found’ photos, perils abound. Follow these guidelines to stay out of court and maintain consumer trust.
The Recording Academy president defended the domination of male artists in the 2018 Grammys by calling on women to “step up.” Twitter users have lashed back.
The chain hit the brakes on its signature fast-food sandwich to teach customers about the FCC’s recent action to favor certain providers of internet content. Those who didn’t get it finally got it.
Disseminating corporate information is no rousing fairy tale, but it doesn’t have to be a grim fable, either. Try these tips to add spice, flavor and a bit of whimsy to your messaging.
This PR pro says corporate communicators are to blame for clickbait articles and false stories, because native advertising has changed the way readers look at articles. He also faults mainstream news outlets.
Clever communications professionals can get a foot in the door with these practices designed to add lines to your résumé. How can you get ahead in the new year?
Perhaps you’re up to speed on Google’s suite of products, but what about helpful tools like Knak, HotJar, Libsyn or WhatRuns?
Before launching any campaigns, crystallize your goals, strategies and objectives. Don’t neglect smaller publications, and be sure to track your progress from the get-go.
The popular internet joke has continued to gain momentum after many vloggers published videos of them ingesting the laundry detergent. Many organizations are speaking out.
A North Carolina proprietor posted images of female members’ butts with emoticons and glib remarks on Instagram. After members and the public complained, things got even nastier.
Headlines aren’t a blog post’s finishing touch, but rather the determining factor in whether people will engage with your content. Don’t botch your greatest opportunity to get clicks.
January means a fresh start, and many companies are seeking a new partner. You can be ready for the wooing phase year-round, though, by anticipating needs and keying on these attributes.
The long-ignored application got a major boost when Google played on human vanity. Now, selfies generate High Renaissance doppelgangers. A distinctive hashtag helps, too.
Let your audience’s needs and preferences be your topic guide. As for content, keep it short, punchy, meaty and relevant.
A faulty emergency alert for an incoming strike sent island residents and visitors seeking cover and flocking to social media for updates and explanations—and for venting about the screw-up.
