It’s no fun having your copy thrashed and throttled by a ruthless editor, but constructive feedback is essential for professional—and personal—growth.
The generational difference might be an easier scapegoat, but PR veterans intent on dismissing an entire demographic of young communicators are missing an important opportunity.
Both companies face turmoil as their toxic workplace cultures have seen increased scrutiny from watchdogs and journalists. Here’s what PR pros can learn from their respective responses.
As one communicator says, ‘Don’t put all your social media eggs in one basket.’ From taking advantage of owned channels to measuring interaction by testing posts, consider these options.
Stop offering the same tired slides and grab your audience by the horns with something fresh. Stepping outside of your comfort zone might come with big rewards.
You won’t start off penning soaring orations for heads of state and CEOs. You can find local officials and businesspeople, though, who need a wordsmith. Also, ask your own boss.
McDonald’s, Wingstop, Food Network and more are hoping to win consumers’ hearts leading up to Feb. 14—and they’re pulling out all the stops.
These common mistakes will destroy your relationships with reporters before you can even attempt to forge one. Avoid the following.
A shoestring budget needn’t leave your organization hamstrung. Try these approaches to find donors and raise awareness of your good works.
We analyzed all 6,241 tweets from 2017. What we took away differed from findings by Hootsuite and Sprout Social.
From Tide’s takeover to ‘Deadpool’s’ snarky live commentary, several brand managers gave communicators insights into attracting viewer attention and boosting brand recognition.
Although many companies attempted to share a socially conscious message during the Super Bowl, the automaker sparked outrage with an ad that used the voice of MLK to sell trucks.
Terrible pitching and offensive release behavior are almost as bad as gluttony, pride, wrath, lust and more. Save yourself from PR hell by avoiding these mistakes.
Preparing for reputational firestorms can be easier and more effective for communicators who heed data and draw relevant insights. Learn from these examples.
Taking a page from Ronald Reagan’s playbook, he repeatedly referenced regular Americans and their stories, as TV cameras picked them out in the gallery, throughout his 80-minute address.
