Shot on a $15 budget, the video racked up tens of thousands of views and reactions by showcasing staff members and young patients alike as costumed crimefighters.
The airline is facing criticism after a 10-month-old dog died in an overhead compartment—as was ordered by a flight attendant. What is the carrier doing to address consumer outrage?
When hurricanes struck late last summer, two organizations were ready with spiffy off-site content hubs that got the word out to journalists, worried consumers and other stakeholders.
Nothing in PR stays the same for long. Here are some changes coming down the pike that communicators should heed—and make the necessary adjustments.
While some are actively trying to blur the lines between editorial and paid media, this author argues that tearing down these barriers is bad for PR—and for the larger society.
During a prime-time interview, the secretary of education seemed unprepared and uninformed about the basic facts of her job and initiatives. Here’s how media training could have fixed it.
Called ‘the most hated man in America,’ the mocking tone of the pharmaceutical boss changed after he was sentenced to seven years in prison. Here’s what you can learn from his missteps.
The ride-booking company is trying to transform its reputation by hiring exciting, diverse leaders. How can other organizations replicate their efforts?
After announcing a rewards system in which only a small percent would receive prizes, the airline’s chief executive said he ‘misjudged how these changes would be received.’
In a tone reminiscent of former chief Travis Kalanick, the company’s new leader was criticized for his remarks after a study revealed that Uber drivers make low wages.
Award winners read from their notes and improvised expression of gratitude as the lengthy telecast wound its way through #MeToo, inclusion, immigration and diversity.
Cracking jokes online can bring the house down, but just one tone-deaf gag can pancake your credibility. Follow this advice to walk the comedic tightrope in today’s touchy times.
The fast food chain faced ‘Rick and Morty’ fans’ ire after it ran a promotion based on the show’s running condiment joke, but greatly underestimated the demand. Now, it’s making things right.
As Facebook prioritizes interactions among friends, even fans who follow you aren’t seeing your posts. Here’s how to bring eyeballs to your videos.
After criticism on social media rose, several brand managers are cutting ties and with the NRA. Here’s how they’re communicating their stance.
