The platform gives outsiders an insider’s view into your culture, working conditions, bosses and more. Check out the posted reviews, and use them to enhance your employee experience.
Ask ‘So what?’ Illustrate trends with customers or employees. Find mini-stories in annual reports. Numbers-heavy stories needn’t be a snooze.
A holiday weekend didn’t stop many brand managers from letting loose their hijinks online to boost engagement with consumers and underline their organizations’ offerings.
With about 80 percent of Americans expected to celebrate the holiday—and shell out more than $18 billion doing so—timely, tasteful marketers can seize the messaging moment.
Find out if you’re making these costly mistakes when compiling your professional résumé. Then, check out our roundup of current job openings.
The company called the move a ‘business decision,’ but The National Center on Sexual Exploitation is claiming victory. What does it all mean for these two storied brands?
Face time and feedback are essential for doing business, but group gatherings can easily become a wasteful nuisance. Here’s how to stay productive, efficient and upbeat.
The meaning behind the beer maker’s recent commercial sparked a heated debate online, and the company said it ‘missed the mark.’
Whether it’s an internal or external effort, be upfront about your intentions. Express genuine care and concern, and offer ‘social proof’ of your good work.
A bit of fun and games can boost morale, engagement, camaraderie and competition. Just keep money out of it.
After releasing a statement that admitted mistakes were made, the platform’s CEO expressed remorse in a media tour, including a stop at CNN. How was his mea culpa received?
A recent study found that 36 percent of millennials and Gen Z workers spend two or more hours per workday staring at their phones.
How can PR pros spot an influencer that isn’t all he or she claims to be? Use the metrics to ensure your marketing budget isn’t spent on a scam.
Though experts have said such an accident was inevitable, the fallout has brought Uber’s testing program to a halt and has elicited new scrutiny for the scandal-prone company.
The huge retailer announced it would liquidate its stores nationwide, marking the end of an era. How has it managed the story, even as former ‘Toys R Us kids’ mourn its passing?
