When charging for your services, it can be difficult to balance the value of your time with how a client is comfortable compensating your work. Consider these options.
Let the gentle wisdom of the beloved, avuncular TV icon refresh your soul and help you improve your corporate neighborhood—cardigan and tennis shoes optional.
Using templates or tools might let you email more reporters than individual outreach, but the strategy can also backfire, ultimately getting your pitch ignored.
Some phrases can lose an audiences’ interest or telegraph that your speech is unimportant or carelessly constructed. Avoid insulting your audience by leaving out these common quips.
Let the gentle wisdom of the beloved, avuncular TV icon refresh your soul and help you improve your corporate neighborhood—cardigan and tennis shoes optional.
Word puzzles can help writers build confidence and creativity. Try creating pangrams of your own to test your skills.
When charging for your services, it can be difficult to balance the value of your time with how a client is comfortable compensating your work. Consider these options.
Nothing stays the same for long in social media marketing, but a few eternal truths can be discerned from years of trial and error.
Why will so many people be spending April 7 soaking up the suds? Find out, and then check out our roundup of current jobs openings.
Grabbing a reader’s attention can be tricky—especially when you’ve only got a few seconds. Here are some tips for hooking distracted audiences.
On the defensive after weeks of scrutiny over data mismanagement, the social media company is sending out Sheryl Sandberg to rebut claims that its business model is invasive and untenable.
Some skills that make or break a PR career are hard to quantify. What are the intangible qualities that send a PR pro to the top of the class?
When the bakery and restaurant chain tried to say only 10,000 accounts were leaked online, security reporters were ready to prove them wrong. Here are some lessons from this PR misstep.
Instead of trying to sound ‘professional,’ spend more time honing your tone. Conversational copy that conveys emotion stands a better chance of resonating.
You might know that Comic Sans should never be used for your webpage—but do you know why? Learn how some lettering was invented to be professional, and others not so much.
