Empowering workers to become online ambassadors can boost engagement and dramatically increase your marketing reach. Here’s how to rally the troops.
You’ve got to grab the audience’s attention from the very start. Use these techniques to make sure no one’s eyes glaze over at the outset.
As organic reach dwindles and social media companies shift their algorithms, some communicators are looking for alternatives to publish their content.
The grocery chain’s partnership with an Asian eatery with a provocative name has drawn online fire. The retailer has deferred to chef/owner Kelly Kim to reply, but how wise is that strategy?
Here’s how to make sure your public credo is brief, clear and vivid.
The digital sky is not falling, but marketers should anticipate higher ad costs, less referral traffic and lower engagement on the world’s most popular platform.
From true-crime sagas to exploring the quirks of the mind, these programs offer great examples of storytelling. Comb through this sampling of topics, grab your earbuds, and get started.
Some phrases can lose an audiences’ interest or telegraph that your speech is unimportant or carelessly constructed. Avoid insulting your audience by leaving out these common quips.
A TV interview can be disastrous if your spokesperson isn’t prepared. This PR pro walks you through the steps to take to avoid catastrophe.
Word puzzles can help writers build confidence and creativity. Try creating pangrams of your own to test your skills.
While useful for distributing content, social media is also an opportunity to learn more about your audience. Here’s how to listen for what consumers are saying.
Instead of trying to sound ‘professional,’ spend more time honing your tone. Conversational copy that conveys emotion stands a better chance of resonating.
Grabbing a reader’s attention can be tricky—especially when you’ve only got a few seconds. Here are some tips for hooking distracted audiences.
Your organization’s leaders, whether touting a new product or defusing an online firestorm, can sink or salvage your brand and reputation. Here’s guidance to help you light the path.
The folks at Poynter have compiled a list honoring the ‘Best Pulitzer Leads’ of the past year. The awards are informal, but the writing and storytelling lessons are instructive.
