A TikTok user recently captured headlines and dominated social media conversation for an unfortunate incident with the adhesive product. Here’s what PR pros should glean from it.
Kivvit’s Pearl Gabel, social media veteran behind New Jersey’s viral entrée into Twitter, shares her thoughts on what will work in the months ahead.
Grab communication takeaways from the Bidens and messaging guidance from top companies’ Black History Month initiatives.
Expert Katie Paine shares the topics she is tracking in the new year and what that will mean for your measurement and brand reputation efforts.
Managing social media for a government agency offers unique challenges, boosting engagement without ‘sexy’ content. Here’s how the ODNI is standing out online.
The media network’s videos racked up millions of views across social media platforms, so take these insights to heart for content that can make your brand’s engagement soar.
The company is one of many looking to follow through on promises to fight racism and injustice in 2020. What do the next steps look like in 2021?
In order to prove your value as a communicator in the future, your measurement will have to be more sophisticated and take advantage of these emerging tools.
What are the big lessons that comms pros should take from the past year? We break down the top tips from industry leaders.
A gaggle of investors on Reddit banded together to drive up the price on GameStop stock—and put the squeeze on Wall Street. What should comms pros take from the episode?
Follow this guidance to build a persuasive case for a revamped content hub that employees will love.
Here are the lessons that stood out from the many public speeches of the solemn occasion held every four years to mark the beginning of a new presidential term.
PR and media professionals weigh in on how his speech offers a bridge to the many priorities he has set for his incoming administration—and what communicators can learn from a symbolic day.
Communicators know that a message that is for internal eyes only must withstand public scrutiny.
Top GIFs racked up hundreds of millions of views, showcasing trending topics, breakthrough strategies and shifting behaviors to prepare for in 2021.
