Ragan Insider Russell Working
12 ways to produce a killer press release
Write concisely. Avoid unusual fonts. Include video and other visuals. Make it easy for reporters to cover your news.
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Ragan Insider Russell Working
How social media monitoring guides McDonald’s communications
The fast-food chain brought back Szechuan sauce and launched evening breakfasts in response to online feedback. Here’s how the company knows what to address.
Ragan Insider Shannon Falotico
6 essentials for cultivating great media relationships
Relationships with reporters are just like any other friendship. Without care and effort, it will wither. Here’s how to rekindle the spark.
Ragan Insider Jacqueline F. Strayer
Beyond the kitchen: Communication lessons from Anthony Bourdain
In work and in life, the celebrity chef and author transcended cultures, countries and careers. Here are takeaways from his culinary adventures, his social stances and his vivid storytelling.
Ragan Insider Chris Richardson
9 tricks to revitalize your press release
Some industry insiders say the press release is dead, but others believe it still has its place in your media relations efforts. Here’s how to get the most out of this old school tactic.
Ragan Insider Russell Working
First day of summer brings PR bonanza
Solstice, smoothies, selfies: Whatever your interest, you’ll find ways to newsjack June 21.
Ragan Insider Ted Kitterman
Burger King’s sexist World Cup ad sparks outrage
The fast-food chain’s Russian arm apologized for offering free burgers to women who got pregnant with foreign soccer stars. Screen grabs of the ad have made international news.
Ragan Insider Ray Hennessey
Why legal trouble is just the tip of the iceberg
You might have a legal defense prepared, but you shouldn’t forget to make your case in the court of public opinion, too.
Ragan Insider Russell Working
8 lessons from space-focused comms
Tell a story. Make news. Work as a team. As Trump calls for the establishment of a Space Force, we consider comms lessons beyond this world.
Ragan Insider Chris Lynch
How PR pros should prepare for artificial intelligence
Though many PR pros are skeptical of artificial intelligence’s impact on the industry, savvy communicators should take steps to ready for change. Here’s how.
Ragan Insider Russell Working
6 ways to tell better visual stories on Instagram
Rule of thirds. Lighting. Gallery cohesiveness. Are you using top tactics to engage people on the powerhouse picture platform?
Ragan Insider Richard Etchison
5 PR industry father figures
PR pros can take this Father’s Day weekend to remember some of the forefathers of their industry. Who would make your list of modern PR mavens?
Ragan Insider Russell Working
Health news site targets community, but draws employees
Baptist Health in Jacksonville, Florida, had an eye on reporters and the public when it launched its new website, Juice. But it’s a hit among its staff as well.
Ragan Insider Beki Winchel
4 savvy social media marketing lessons from IHOP, Burger King and more
You don’t have to change your organization’s name to grab more engagement online and make a buzz. Consider these takeaways.
Ragan Insider Beki Winchel
Domino’s offers to fix bad roads across the U.S.
The pizza chain said it ‘can’t stand by and let your cheese slide to one side, your toppings get un-topped, or your boxes get flipped.’ It’s calling the PR stunt ‘Paving for Pizza.’
