Being prepared for an online firestorm or PR disaster can mean the difference between a destroyed reputation or your organization’s ability to bounce back. Follow this advice.
The airline has delivered a master class in mishandling a PR firestorm over a passenger it had ‘re-accommodated’ on a recent flight. What can communicators learn from this debacle?
When your organization makes headlines for the wrong reasons, it’s time to act. Here’s what communicators can do after disaster hits.
The company’s general manager of its Engineering and Environmental office was charged with fraud and violating the Clean Air Act. More staffers might come under fire.
Restoring a damaged brand takes a huge amount of work. You’re better off heading off unwise decisions at every staff level. Here’s how to avoid devastating blunders.
A U.K. survey found that many communicators—those whose companies actually have crisis protocols in place—see top leaders’ missteps as potential liabilities in the heat of a disaster.
Your reputational inferno will spread quickly as journalists and even fellow PR pros ‘help out’ by tossing verbal kerosene and charcoal briquettes onto the fire. Here’s how to quench the blaze.
Anticipating and resolving response shortfalls can be the difference between averting or weathering a disaster and drowning in it. Candid analyses are essential—before the storm hits.
The tennis star shocked fans and the press when she revealed she had unwittingly taken a proscribed drug. How she handled the scrutiny is something all PR pros should note. Here are a few takeaways.
Communicators might not be dealing with Zika and Ebola in this very moment. Still, there’s plenty to learn about how to manage a crisis from our top-notch health care experts.
The PR maelstrom includes accusations at all levels of government—including the EPA. On the eve of his State of the State Address, Gov. Rick Snyder says he’ll stay on and fix things.
Wondering how to prepare for your next crisis? Pick up tips and best practices for writing or updating your crisis playbook, from gathering the right team to rehearsing your response.
Prepare your crisis response plan, experts say. Know how to reach your employees digitally. And ready yourself to respond to wild rumors on the Internet.
To use a musical analogy, ‘Show the band your music before raising the curtain.’
Journalists often seek quotes from ‘insiders’—anyone who works there—when an organization is in a PR jam. Have you prepared staff at all levels on how to respond (or keep a lid on it)?
