Want better results? Make your content likable and linkable
Like a great unpublished novel on a closet shelf, your terrific writing might not be reaching its audience.
Like a great unpublished novel on a closet shelf, your terrific writing might not be reaching its audience.
Wonder whether you can sue an online commenter for libel or if you can be sued for anonymous comments on your blog? We have the answers.
For communication specialists, staying current means longer days—and more frazzled nerves.
The more you simplify your site, the better the chance Web visitors will find what they need.
Google challenges “network neutrality”; Wyeth slammed for ghostwriting medical articles; Cleveland Clinic leaps into transparency; and can anyone sell anything on Facebook?
There is probably no worse strategy for an intranet or public Web site than content migration. Here’s why.
When law firm collapses, anonymous employee blogger fills the communication void.
Watson Wyatt study shows that in several important areas, companies are cutting back their commitment to using and measuring strategic communications.
A survey reveals what it takes for communicators to manage the job well.
Choosing the wrong words on your internal or external Web site will frustrate your employees, send customers screaming and cost you millions of dollars, says expert Gerry McGovern.
Content managers share the biggest successes to help you plan for 2006
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Web site content providers must know site goals and strategic role.
Do not build a site that your top execs will love; they are not the target audience.
Site structure should be determined by the tasks users want to perform on the site. A classic sign of a mismanaged site is when the home page has a button for each of the company senior vps.
Consistency is key to usable interaction design.
As a rule of thumb, the annual maintenance budget for a Web site should be approximately the same as the initial cost of building the site, with 50 percent as an absolute minimum.
The Web is a medium. It's different from TV, print, glossy brochures, and more. The only way to get great content is to have one staff group develop content for the Web, and another for print. Both should work together.
Do not link to your home page in ads. Instead, link directly to the product page from the ad.
The sites each have a difference strategy and purpose; treat them that way.
Most traditional market research methods relate to creating a desire for a product and getting it sold but do not provide detailed information about how people operate the product. Web design is an interactive product, and therefore, usability engineering methods are necessary to study what happens during the user's interaction with the site. Watching four or five users as they actually use your site to perform real tasks is about all you need to determine major design problems.
It's a hug mistake to treat the Web as if it were an online brochure and manage it out of the marcom department. The Web should be considered one of the most important determinants for the way you will do business in the future.{/%BODYCOPY%}
Houston shares his cross-functional, audience-first approach to storytelling and building brand affinity.
With the digital media landscape shrinking, more organizations realize that the best way to share their story is to tell it themselves.
How to ensure your intranet is optimized for organizational structure and employee preferences.