The tobacco behemoth is now pushing vapes and promoting ads that ask smokers to give up cigarettes. Health advocates are decrying the move as a disingenuous PR stunt.
Whether it’s used for recruiting, training or productivity, an element of fun helps get the job done, as these brief case studies illustrate. Mary Poppins would heartily approve.
Which organizations—of all sizes—boast the top company cultures in the U.S.? Find out, and then check out our roundup of current job openings.
Marketers are supporting Breast Cancer Awareness Month through a bevy of campaigns aimed at increasing awareness and gathering donations for disease prevention and treatment.
The holiday season is approaching, and communicators looking for timely holiday coverage have a shrinking window to get their stories told. Consider these insights.
The article says Chinese hackers have added microchips during sensitive servers’ manufacturing, but major U.S. companies contend the report is incorrect. Which assertion will readers believe?
Most hiring managers skim your CV for highlights—where you worked, when you worked there and what you did and achieved. Here are tips for making yours lean and powerful.
Hire more diverse staff, don’t ignore thorny issues, and do your bit to create a culture that values candid conversations.
Just as Big Brother used ‘Newspeak’ to diminish expressive language in ‘Nineteen Eighty-Four,’ companies today seem stuck on stilted speech. Here’s how to write livelier prose.
Mobile makes up 65 percent of email interactions for Taylor Morrison. Most employees also watch company videos on their phones. What do these insights mean for reaching its staff?
Not responding to pitches. Abandoning stories without notice. Spiteful online shaming. A public relations pro has her say on the worst attributes of smug reporters.
When executives step down or corporate layoffs are on the horizon, you want to minimize negative media coverage and control the narrative. Consider these responses and moves.
Creating an internal digital platform wasn’t merely a technology project at Great American Insurance Group. It was all about employee engagement.
As newsrooms shrink and more industries clamor for coverage, PR pros have surpassed their newsroom counterparts. Here’s what that means for your pitch.
Does your city have the happiest employees in the U.S.? Find out, and then browse our roundup of current job openings.
