Having the backing of a well-known personality can broaden your reach and expand your audience. Here’s how to power up partnerships with heavy hitters.
You’re tired of writing them. You can’t stand the approval process. There must be a better way, right? Correct. Just check out ESPN’s successful use of videos, images and brand journalism.
The icon of Marvel Comics and the co-creator of popular characters such as Iron Man, Spider-Man and Daredevil has died at age 95. Here’s what writers can derive from his legacy.
What are reporters looking for in a pitch? Four veterans weigh in about pitches that earn their respect—or their ire.
As historically devastating blazes destroy life and property in California, government officials and others are spreading warnings, information and messages of comfort.
Do you have co-workers or clients who love to bend your ear on the telephone? Here are some tactics to bring these unproductive sessions to a close.
Your staff might be half a world away, brainstorming at a local coffee emporium, or working directly with customers in a retail venue. You still have to reach them. Here’s valuable guidance.
Brand managers can harness the power of passionate fans through online interactions, content exchanges, special events and more. Here’s how you can emulate these fast-food successes.
After identifying a space and testing your sound, it’s time to gear up. Here’s the skinny on what you’ll need to start shooting like a pro.
Whether it’s used in contractions or plural possessives—or omitted from plurals and possessive pronouns—this little curl can bring big headaches. Here are a few ounces of prevention.
Wait! Before you gulp down another handful of Skittles or Whoppers, consider the lessons they offer, from authenticity to pizzazz in your messaging. Here’s a sampler.
A reporter reveals lessons from a quarter-century of pitching colorful features to demanding editors—takeaways that can help PR pros break through and land stories in print.
Taking your outreach efforts to the global stage poses particular, often hidden, hazards. Doing your homework and carefully crafting your messaging to local markets are just part of the deal.
Can you clearly demonstrate that your communications have value, inspiring innovation or productivity? McDonald’s is embarking on a journey to do just that.
Your organization invests a lot of time and money in medical coverage, retirement funds and wellness programs, but it’s wasted if staffers don’t tap those resources. Try these tactics.
