As marketing and public relations roles continue to merge, the overlap reveals key insights for communicators in the modern media landscape. Consider these insights.
There’s no need to call it off completely, but data supports doing less on fewer platforms. Prioritize and cultivate your digital ‘fountains’—and tell your ‘drains’ it’s over.
Millennials are so yesterday. Here are eight things to know if you’re trying to get through to youngsters on their favorite platforms.
The company’s chief said her team would be launching ‘snacks for women,’ asserting that men and women eat the flavored chips differently. Those remarks quickly drew scorn and derision.
Transparent communication is crucial, as is inviting employees into the discussion and allowing time to address concerns.
‘We need an app!’ ‘We need a video!’ ‘Can you just post this on our website homepage?’ Read on for more deplorable demands and ridiculous requests.
Take a moment to appreciate the PR missteps that keep crisis communicators employed.
A veteran journalist combs his computer desktop trash bin for the worst of the worst, offering Do and Don’t guidance for PR pros seeking coverage.
You have stuff to do, and between getting approvals and deciphering the executive VP’s blather, the bottleneck is creating a backlog. Time to de-clog the pipeline.
Write with your readers’ needs, problems and preferences in mind. Then, nix nonessential words, aggressively tighten paragraphs, and take your sweet time.
Having moved from news to PR, the author shares a few insider tips that can help you break through the iron gate and land coverage—and establish rapport with your media contacts.
Start by ensuring that all activities align with larger business goals. Then, keep it simple, use data to drive decisions, and trim the fat.
Some were botches, missteps and Twitter misfires. Others indicated far deeper institutional problems. We mean you, Facebook.
Twitter users lashed out at the shipping and business services retailer after it tried—and failed—to incite conversation by tweeting a decidedly Scrooge-like joke.
The former CEO, who has been accused by 17 women of sexual misconduct, was owed millions, but the network’s board says he was justifiably terminated. Online voices are weighing in.
