This week, the carmaker will terminate nearly 15,000 jobs by year-end as it shifts its business model to focus on electric and self-driving vehicles.
Do you dream of dishing sass on your digital platforms? Consider these insights from brands that have mastered the art of the Twitter clapback.
As officials warn of the coldest temperatures in a generation, many are working to educate people about the dangers of the deep freeze and to share updates to protect readers.
The company is entering its 15th year but spent most of the last year putting out fires and addressing data-misuse scandals. The op-ed is the latest in a series of attempts to turn the page.
Here are the shifts, big and small, you should monitor in the coming year.
The automaker faces a lawsuit and public claims that black employees were harassed and threatened at a factory in Ohio. After a slow start, GM has ramped up its messaging online.
The company announced the third season of its show “The Grand Tour” with the Twitter hashtag #Amazonshitcarshow. Many wondered if the label was a mistake or an inside joke.
As the viral Instagram post made waves online, many organizations hoped to capture a fraction of that attention. Some were more successful than others.
The company vowed to ‘actively challenge the stereotypes and expectations of what it means to be a man,’ but people have mixed reactions to the new messaging.
The 800,000 government employees and contractors affected by the shutdown can obtain payment plans, grab free meals, learn languages and watch films for free.
You listen to podcasts, read the books, watch the videos, yet still there’s a shortfall in your ability to inspire the troops. These misconceptions and wrong turns might be the problem.
The casual construction might be widely employed, but that doesn’t mean you should use it in business writing. Here’s why communicators should consider going a different way.
Brand managers can win big by taking a stand on important social issues, collaborating on content and providing outstanding brand experiences.
How will the industry change in the coming year? Which platforms and tactics still matter? Leading communications experts offer a glimpse into the near future.
Editors get 50 or more pitches a day and take only a handful for publication and syndication. Instead of badgering media outlets for feedback on why you got a ‘no,’ look in the mirror.
