4 tips for optimizing your newsjacking opportunities
If you snooze, you lose. Have your virtual antennae up at all times, and cultivate a rapport with journalists so you can respond quickly—and with the ideal pitch—to breaking events.
If you snooze, you lose. Have your virtual antennae up at all times, and cultivate a rapport with journalists so you can respond quickly—and with the ideal pitch—to breaking events.
See what communications manager Molly Mita has to say about the future of the business, then join her in New York City for this can’t-miss conference.
Don’t use them unless absolutely necessary!
Here are some career objectives ambitious communicators should consider.
Many brand managers shared videos, press releases and social media posts aimed at grabbing consumers’ attention by tricking them. Some argue the stunts aren’t worth the effort.
The resource advises communicators to use the term ‘racist’ or ‘racism’ when the situation calls for it, prompting many Twitter users to applaud the updated guidance.
Listen with intent, ask questions, and understand that ‘no’ is often a steppingstone to ‘yes.’ These techniques can help you bridge divides and foster cooperation.
Calling in sick while looking for work? Just don’t email your boss. While you’re at it, avoid forwarding snotty email chains to the person you’ve been gossiping about.
Is your town one of the hardest-working in the country? Find out, and then browse our roundup of current job openings.
The platitudes you offer—or mission statements you regurgitate—will soon be forgotten. Make your point with a story, however, and audiences will long remember your message.
Whether you’re promoting Pancake Day or protesting a dogsled race, your digital newsroom is central to breaking through the noise and pushing public awareness of your brand or cause.
Social platforms are making plays for more advertiser dollars, but should brand managers jump on the opportunity? A new report from eMarketer offers some guidance.
Take a brisk walk outside, try listening to video game music, and save the editing for later. Above all, don’t stop putting words onto the page.
These four-word phrases can help smooth over the rough patches in working with clients and co-workers.
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