Think of your colleagues as consumers, and you’re off to a great start. Listening to what they want and tapping into the power of influencers will build on that initial momentum.
Don’t let the interviewer dominate the conversation. Here’s how to regain control in the heat of the moment.
Launching a new product or service? Announcing some guy’s recent promotion? Is your ‘best-selling’ ‘guru’ available to share ‘thought leadership’? None for me, thanks.
The annual White House Correspondents’ Association dinner featured a presidential historian rather than having a comedian deliver the keynote. Here are five takeaways for presenters.
The famous ‘Elements of Style’ marks a century of lessons for writers: ‘Omit needless words,’ and use a ‘concise, comprehensive statement’ to anchor descriptive paragraphs, among others.
Inspired by sports news media days, West Virginia University offers reporters a chance to grab interviews with top profs.
Platform execs told investors it has set aside $3 billion in preparation for a record FTC penalty. Critics say it’s a slap on the wrist, and users and shareholders are shrugging.
The genealogy service issued a mea culpa following outrage over an ad that many said ‘romanticized’ slavery. Here are several takeaways to ensure you don’t face a similar crisis.
A global study finds blurred lines in public perception of brand messaging, revealing increased need for authenticity and investment in earned media coverage.
A once-struggling airport has seen a rebirth. Blue Sky, its news service, reflects the Steel City’s new swagger.
On a weekend when many organizations are preparing messages around religious observances, one organization has taken an edgier marketing angle. How will the public respond?
If the sudden switch to ‘%’ instead of ‘percent’ has rocked you down to your giblets, this post is for you—even for those residing up yonder.
Marketers are tasked with bringing in new customers and helping them along the marketing funnel until they buy—and hopefully become lifelong customers.
Its iconic bell towers and central rose window still stand, and even as the world mourns the devastation, philanthropists pledge millions to resurrect the landmark Paris cathedral.
Where it once operated with little email data, Northern Illinois University now knows how successful its messaging is. That allows tweaking email programs with low engagement rates.
