Too many presenters focus on themselves—and showing off how much they know—rather than on the audience’s interests. Others tell stories chronologically, which can be a major snooze.
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Simplification and targeting keep U.S. corporate communications relevant at the life sciences company. Popups also do their part.
You have plenty of responsibilities to handle without miring yourself in tedious, repetitive duties. You’re not a robot—so employ one instead. Use online tools, and free yourself up to be creative.
The video shows a father teaching his transgender son how to shave, a message that’s warmed the hearts of many online. The ad follows its campaign about toxic masculinity earlier this year.
The Twitter handle for the U.S. military branch asked soldiers and veterans to share how their service had affected them. The responses included stories of pain, struggle and sacrifice.
In today’s media climate, consumer trust is the most valuable commodity your organization can possess. Here are four mistakes that damage public confidence.
The hit TV show set staggering viewership records with its finale, and many brand managers tried to take advantage of the global phenomenon. Were the attempts successful?
You’ve got a lot of work to accomplish, but there are only so many hours in a day. Here are ideas to help make the most of your limited time.
The best pitches capitalize on positive relationships with media contacts built over years. Here’s how to develop these priceless connections.
Olympic runner Alysia Montaño, writing in The New York Times, said the sports gear company penalizes athletes who get pregnant. Nike counters that it has updated prior practices.
After layoffs and a customer data breach, the retailer worked hard to rebuild trust within and without. That included a successful focus on employee communication.
A timely subject might require a prompt inquiry, but PR pros must beware becoming a nuisance. Here are some guidelines to inform your efforts.
When you have a limited budget for boosting your message, it’s important to have a clear and precise strategy to ensure not a penny goes to waste. Here are some tips.
The coffee chain trended worldwide on Twitter and garnered several headlines after viewers of HBO’s hit show claimed the brand’s classic cup made an appearance in Westeros.
