How a blender company got a half-billion YouTube views
Blendtec’s “Will It Blend?” series of videos earned nearly 500 million views because the company used a social media tool after building a strategy, not as the strategy itself.
Blendtec’s “Will It Blend?” series of videos earned nearly 500 million views because the company used a social media tool after building a strategy, not as the strategy itself.
The enterprise social software provider was the first to have live social streaming on NASDAQ’s Times Square marquee, getting employees, customers, and others involved.
Facebook and Twitter (and soon Google+) get all the glory from social media marketers, but you shouldn’t ignore the platform that speaks thousands of words.
If you couldn’t trek to New York City this week to get the latest advice and tips about new media, don’t worry. We summed up some sessions from day one for you.
Three common terms you can easily master, thanks to the ‘Crescenzo Method of Six Sigma.’
In the first of an ongoing series, a first-hand account of how to approach microblogging internally.
Informal is not the same as improper when it comes to usage.
The most successful communicators are those who consciously match their own personalities to what the organization wants and needs them to be.
MyRaganites recall their introductions to the editor’s knife—and they’re not all horror stories.
A litmus test for social media marketing ‘experts.’
Be blunt and get straight to the point when pitching reporters.
A communicator’s guide to media networking and sizing up journalists.
How to better manage your calendar and the clock—without getting overwhelmed.
A firsthand account from a Gustav evacuee and crisis communication expert.
Speechwriting expert James F. Fox gives the inside scoop on using humor successfully.