Facebook, Uber and Wells Fargo have all taken to the airwaves to bring their mea culpas into consumers’ living rooms and mobile devices. How much impact are they making?
There are many approaches to mitigate a PR fiasco, but some tactics are misguided—and dangerous for your reputation. Make sure you avoid committing these common mistakes.
The restaurant group blamed its new supplier after the fast-food chain had to close most of its restaurants in the U.K. and Ireland. KFC is relying on humor, as social media clucks its disdain.
Disaster-response planning requires just that—planning. Here are steps to take in advance of any PR calamity, as well as tactics to execute once you’re knee-deep, or neck-deep, in hot water.
When the popular TV show sent simmering viewers flocking to Twitter to bemoan a fictional appliance malfunction, here’s how the manufacturer responded. Spoilers ahead.
Your response to a disaster starts long before the first flare-up. It must begin with a change in mindset among everyone in your organization. Preserving your reputation is vital. Here’s how.
Formulate your plan before a situation goes haywire. To survive intact, make sure your colleagues are aware of your response plan and equipped with approved messaging.
Maybe you have your PR disaster plan clear in your mind. What, though, if you’re on a surfboard or cruising at 25,000 feet when it all hits the fan? Take these steps to prepare your entire staff.
Consider these insights from retailers that faced backlash for several costumes that consumers called inappropriate, along with universities looking to stop problems before they happen.
If your rival suffers a PR blow, you could also take a major hit. Take steps to differentiate your business and clarify your position.
Don’t let the pressure get to you the next time disaster strikes. Here are three common roadblocks to a successful crisis response—and how to fix them when it matters most.
Realistic simulations can reveal crucial weaknesses in your team, help you prepare for specific emergencies and give you an edge when it really hits the fan.
How you respond to a disaster or consumer backlash can make or break your organization’s reputation. Consider a few suggested methods—along with a couple to avoid.
To avoid a PR catastrophe, pay attention to repeated criticism, anticipate specific scenarios and practice your response plan.
The airline recently encountered a reputational nightmare after video of a flight attendant went viral. However, it’s faring better than United. Here’s why.
