Beto O’Rourke got lots of coverage for his sharp outburst to a question about Donald Trump’s response to a mass shooting in El Paso. Do the ‘bad’ words undercut his argument?
Why print still works for the Duke University Blue Devils .
The Nobel Prize-winning novelist died Monday. Over her long and prolific career, she offered many timeless gems to encourage writers who want to affect the heart.
Non-text content is surging in popularity, but that doesn’t preclude you from extracting key nuggets for blog posts, nor even cross-pollinating your audio and visual projects.
These Latin abbreviations don’t impress, they confuse. Here’s what to write instead.
As algorithms begin to favor user interaction and community sharing, how can brand managers adapt their campaigns to get better organic reach? Here are some tips.
As nearly three-quarters of industry pros struggle to measure their efforts for increasingly skeptical executives, attaining goals seems elusive—but identifying the right goals is crucial.
The Amazon Echo software offers an array of prompts, inspirational thoughts and linguistic course corrections for casual scribes and professional communicators alike.
As newsrooms shed jobs, journalists are looking for new careers, but is PR the right fit for you? Check out this list of the latest jobs from the communications industry.
The PR communicator is uniquely skilled in creating the content and strategy businesses need in the digital media ecosystem. Here’s how they can show their value.
An agency paid a Forbes contributor to put his byline on a story lauding the convicted sex offender’s business acumen. HuffPost and National Review got hoodwinked, too, the NYT found.
PR pros report that proving value to leaders remains a key concern, despite almost a decade applying the vaunted measurement guidelines. What changes should the industry consider?
Wrapping up our series on the influential writing gurus’ centennial, we delve into punctuation and the perplexing persistence of purple prose.
That chummy yet authoritative initial post brims with inspiration and wisdom; then the tepid follow-up straggles in nine weeks later. Soon your team will be ghostwriting. Head it off now.
As more journalists are working outside of traditional media companies, PR pros must reconfigure their outreach efforts. Here’s how these new media pros want to be contacted.
