Public relations pros know better, but somehow these worst practices worm their way into the course of a workweek. So to review, here are peeves, taboos and no-nos to avoid at all costs.
These apps, plug-ins and other handy helpers can streamline your workday and help you address writing and outreach issues.
Make lists (and check them twice), delegate crummy tasks, set strict time limits for ancillary jobs, and don’t be a Scrooge.
Whether you’re assigning a project or being asked to deliver one by a certain date and time, you should be candid, specific and courteous.
Were scant days away from a nascent decade, and key voices have salient insights to offer. What’s ahead for storytelling, the ‘trust gap’ and the vexing matter of ROI measurement?
The emoticons can add visual flair to your words, but inappropriate deployment will turn readers off—or even damage your reputation. Here’s how to use them correctly.
PR pros love to mock the missteps and misfires, but what were the campaigns that deserve our admiration? Here are a few notable moves that scored in 2019.
In a hurricane or office closing, staffers won’t necessarily check their work emails. They will, however, hear the ping on their mobile phone.
For internal and external communicators alike, the workweek is jammed with an array of challenges and responsibilities. Our peers in the field offer these insights and tech helpers.
Prioritize face-to-face interactions, push for flexibility, don’t withhold bad news, and follow the Golden Rule.
The organization wanted to reshape its core values to address changes in the health care industry. Here’s what communicators can learn from the exercise.
Google loves backlink traffic, and consumers love infographics. Follow this protocol to generate striking, informative visual content that will drive new users to your website.
Establish a quiet workspace, fastidiously track your time, celebrate small wins, and be proactive about minimizing distractions.
Pick a narrow topic for your specific audience, select a smart content format, solidify your script, and away you go.
The PR and communications veteran shares insights from her career with the audience at Ragan’s Future of Communications Conference. Despite the challenges, her outlook is optimistic.
