Communicators will help lead the way with concise, compelling messaging about organizational values and the collaborative processes for achieving them. Here are 10 trends to watch.
From tutorials to testimonials, videos on the Instagram spinoff can inform and engage your audience and raise brand awareness—accelerating sales in the process.
With all the changes in the last decade—from the rapid rise of social media to the slow demise of local newspapers—how can PR pros make their case for bigger budgets?
A new report offers expert guidance to engage, retain and recruit your unsung heroes on the front lines.
The Consumer Electronics Show dazzled with prototypes, applications and innovations, but inspiration from the annual event isn’t limited to those in the tech realm.
Make sure your landing pages are clearly labeled, with calls to action and contact information. Otherwise the work you put into driving traffic to them will have been for naught.
Combine flexibility (for side gigs) and corporate responsibility with a generous salary and a cool job title to recruit and retain these emerging young stars—and top talent of all generations.
Workplace clout has its foundations in professional integrity, practical knowledge and personal rapport with your colleagues.
Start by establishing what, precisely, you want to achieve. Then, identify specific KPIs, track your progress, and don’t be afraid to tweak tactics on the fly.
Leaders from across the industry weigh in on the most exciting (or terrifying) developments that communicators will face in the coming year. In short: Prepare for change.
Wolfie didn’t plop himself down at the keyboard without first rolling ideas around in his noodle, and neither should you. Cogitate and percolate, so you won’t have to hyperventilate.
A free new download offers tips for winning the bosses’ approval for upgrading this essential internal channel—and how to keep the momentum going once it launched.
Find out which content trends will ascend and what tactics are nearing an end.
A culture of confidence in workplace leaders comes down to consistency, promise-keeping and attentive listening. Follow this guidance on breaking detrimental institutional habits.
From Popeyes’ triumph in the Chicken Sandwich Wars to Airbnb’s dreamhouse getaway, creative agility carried the day. Takeaways from these and other efforts abound.
