PR pros mark International Women’s Day
The industry still has work to do to combat discrimination and close the pay gap. Here’s what some leaders are doing to spotlight the contributions of women in communications.
The industry still has work to do to combat discrimination and close the pay gap. Here’s what some leaders are doing to spotlight the contributions of women in communications.
The team members and staff, crowned 2017 World Series champs, booted their opportunities to explain and sincerely apologize. Here’s what PR pros say they should have done better.
Seeking feedback is a smart move, but are you undermining your pulse polls and long-form surveys with a closed workplace culture? A new guide reveals how to fix that.
Follow this guidance to craft smarter surveys and help your organization improve engagement, retention and morale.
From identifying your purpose to measuring your results, these pointers will get you up and recording to reach your audience through this increasingly popular channel.
Consumers are choosing everything from cars to chicken sandwiches based on corporate values. Understanding an array of customer personas can guide tactics for landing and keeping them.
Disregard these misleading, misguided, outdated or just plain bad executive exhortations.
How important is an IRL brand activation for your organization, and what elements are essential to delight modern audiences? Experiential marketing expert Christa Carone shares her insights.
Pay for women lags. Satisfaction with salaries is so-so. These are among the findings in a comprehensive Ragan Salary & Workplace Culture Survey report. How do you stack up against your peers?
The two factions can ignore each other’s efforts and fume over ownership disputes—or become a complementary tandem. Here’s how to reduce aggravation and increase collaboration.
This award-winning exec warns against chasing shiny new objects—like his own audio format. He sheds light on his favorite tools and techniques, and he sounds off on the Oscars, as well.
As Valentine’s Day nears, let’s look at poems, song lyrics, even entire plays—as well as Oscar acceptance exhortations—that offer techniques and takeaways for communicators.
Want to accelerate your professional progress? Here’s why an advanced degree could be the high-octane fuel you need. Says one communicator, ‘My MBA changed my life.’
Should you ask 10 questions—or 25—to get the best result? We have the answer.
The news cycle has been amplified with the kickoff of the primaries in Iowa, Trump’s impeachment trial and the State of the Union. Here are some messaging takeaways.