Seventy-eight percent of survey respondents tout social media as the most important external channel, while press releases win the loyalty of 54%. Here’s a look at how you should be using social media in these uncertain times.
Everything might seem upside down, but it’s still safe to focus on clarity, transparency, brevity and consistency.
Learn what matters in the ‘new normal’ and why frequent pulse surveys are key. You can’t succeed without engaged employees, so ‘test, test, and test some more.’
With information overload and media disruption from COVID-19, you will have to be your own best advocate to get your messages out there. Here’s why video is a crucial tool.
With audiences stuck at home and looking for digital entertainment, brand managers are turning to social media channels. Here’s why paying for your exposure could be worth the investment.
The former CCO for General Electric recounts how he got it wrong when faced with a media relations disaster in 2011. Here’s how you can avoid a similar fate.
A communications exec details how shifting nearly 35,000 employees to work-from-home status was just one aspect of the huge process. Keeping them socially connected was a crucial priority.
Many organizations have overhauled their master plans for outreach and engagement because of the crisis. If you have done so, how can you gauge your recent efforts’ success? We can help.
People today are bombarded with information, so presenters tend to push even more details—resulting in an overwhelmed and tuned-out audience. Time to try a different approach.
Here are some tips for improving your virtual presentations during the coronavirus pandemic.
Also: Land O’Lakes updates its packaging, Busch offers couples free beer for a year, your WFH photos, bringing farm animals to a meeting, and more.
In the health care industry, usage jumped 300%. Communicators are turning to email now more than ever.
Take cultural differences into account when communicating with audio and video tools or risk doing more than good during this crisis.
The best writers are also designers. Here’s how to help your copy have some wow factor.
Also: Dolly Parton reads stories selected from her nonprofit, ‘COVID-19’ is trending downward in news and on social media, social media content during the crisis, and more.
